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A character like uppercase 'W' is wider than a lowercase character like 'i' or 't'. Some characters naturally take up more space. While we generally recommend keeping your titles under 60 characters long, the exact display limit is a bit more complicated and is based on a 600-pixel container. If your title is too long, search engines may change your display title by adding an ellipsis ('.'), removing words, or even rewriting it entirely. Here are some critical recommendations for optimizing title tags for search engine and usability goals: 1. This can allow you to optimize for each network and provide longer titles when/where they might be beneficial.īecause title tags are such important parts of both search engine optimization and the search user experience, writing them effectively is a terrific low-effort, high-impact SEO task. Keep in mind that some social networks (including Facebook and Twitter) have their own meta tags, allowing you to specify titles that differ from the HTML title tag that's marked up in your page's code. Here's a screenshot from Facebook, for example: Some external websites - especially social networks - will use your title tag to determine what to display when the page is shared. Unique and easily recognizable titles with important keywords near the front help ensure that people don't lose track of your content. When someone visits your page, the title tag is also displayed at the top of their web browser window and acts as a placeholder, especially when there are several browser tabs open. Even if your page ranks well, a good title can be the make-or-break factor in determining whether or not someone clicks on your link. Your title tag determines your display title in SERPs (with a few exceptions) and is a search visitor's first experience with your site.

Title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networks. Title tags are major factors in helping search engines understand what your page is about, and they are the first impressions many people get when they discover your page via organic search.

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Take a 30-day free trial on us and see what you can achieve: Moz Pro's Page Optimization feature can help you identify pages whose rankings could benefit from improved title tags.

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Use Page Optimization in Moz Pro for better title tags

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Google SERPs can usually display up to 600 pixels.) While writing concise titles is important for human readability and comprehension, Google’s spiders will take into account the entire title tag (within reason) when they crawl the page, even if it is not displayed in full in the SERPs. (There's no exact character limit because characters can vary in pixel width. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly in the SERPs. While Google does not specify a recommended length for title tags, most desktop and mobile browsers are able to display the first 50–60 characters of a title tag. Primary Keyword - Secondary Keyword | Brand NameĨ-foot Green Widgets - Widgets & Tools | Widget World Optimal title tag length

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Most CMSs will allow you to edit this markup and change your title tag either directly within the code or via the title tag field within the page’s metadata settings. You can find your page’s title tag within the section of the page’s HTML markup. Title Tag Examples HTML code example Example Title While controversial with some, either usage is typically fine. Note: You may also see title tags referred to as 'meta titles' or 'meta title tags' in some cases. For the most accurate results, view on a desktop browser.

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